For every plastic bottle, this recycling machine dispenses pet food for stray animals.

There are thousands of stray dogs and cats that live on the streets of Istambul, Turkey.  Pugedon, a Turkish design company, has developed a recycling machine that dispenses pet food each time when pedestrians deposit plastic bottles.  The machine is powered by solar batteries.  Pet food costs are offset by the plastic that’s recovered.

What an amazing idea.  It is a small company that materialized a theory of what makes sense.  I absolutely love the idea of connecting the recycling of plastic to feeding stray animals.  Everything is connected in this world in nature.  Once people begin to connect things in business, we will then be able to achieve balance and harmony between free market, environment and people.  Hopefully the next step in progress will be realization of that there is no “us” and “them”.  It is this interconnectedness that will define true success and true progress.  I hope to see more businesses like this!